The Gamification of Mobile Games
Apps are big business, and the biggest app business is games.? In 2012, Flurry estimates revenue earned from apps will approach $10 billion, with games taking over 80% of the pie.
APP是個大生意,而APP中最大的生意就是遊戲。Flurry估計在2012年,從APP賺取到的收入將會接近10億美元,而遊戲將占到其中超過80%的金額。
The free-to-play business model (aka freemium), where consumers download and play the “core loop” of a game for free, but then pay for virtual goods and currency through micro-transactions, is the most prolific business model in the new era of digital distribution.
免費遊戲的商業模式(即免費增值),消費者可以免費的下載和執行“基本功能”的遊戲,但隨後可以透過微交易模式使用貨幣支付購買,這種微交易模式是數位發行新時代最賺錢的業務模式。
When it comes to app consumption on iOS and Android smart devices, consumers spend over 40% of all their time using games.
當談到消費者在iOS和Android智慧型手機上使用APP的時間,可以發現其中有超過40%以上的時間都花費在玩遊戲上。
