INFOGRAPHIC: Exploring the Amazon Appstore

INFOGRAPHIC: Exploring the Amazon Appstore

Barely two years after it opened its doors, the Amazon Appstore is set for growth

With a growing, vibrant ecosystem, Amazon Appstore is an app marketplace just waiting to be explored! Combining data from App Annie Store Stats, publicly reported data and an internal App Annie developer survey, we’ve put together this infographic to help you scout trends and discover opportunities on Amazon Appstore.

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Flying high on quality apps – lots of growth ahead
Since its launch in March 2011, Amazon has amassed over 75,000 apps. It’s flying high on apps, and looks toward lots of growth ahead as its seeks to catch up with iOS (800,000+ apps, launched July 2008) and Google Play (600,000+ apps, launched October 2008).

Ready for more publisher growth
As Amazon develops into a robust app ecosystem, it continues to see momentum in publisher adoption. With over 19,000 publishers signed up – and a commitment to growing their international presence – Amazon Appstore is positioning itself for big growth in 2013.

Exciting market maturity lies ahead
Amazon recently announced expansion to “nearly 200” countries in the coming months. This is no small feat, considering that they currently support 7 countries. As they roll out their international expansion, they will surpass Google Play and iOS, which support 132 and 155 countries, respectively.

Attractive to Android developers
In a survey sent to users of App Annie Analytics, we asked why Amazon publishers chose to release apps on the Amazon Appstore. Here’s what they said:

I already develop Android apps, so it’s easy to port to Amazon (52%)I believe Amazon Appstore marketshare will grow (24%)I believe the Kindle Fire will be a leading device (7%)

The rest of the responses were split among sentiment regarding less competition on the platform and being drawn to Amazon Appstore because of reports regarding higher ARPU.

Home to familiar apps
A quick look at the Amazon Appstore top charts reveals that it contains apps that most users will recognize. Based on ranking data from App Annie Store Stats, we’ve compiled a list of the most popular free and paid apps on Amazon, counting from January 1 2013 to April 10 2013.

Most popular free apps on Amazon

Subway SurfersNetflixTemple Run 2

Most popular paid apps on Amazon

Cut The RopeMinecraft Pocket EditionTemple Run: Brave

Paid apps have a lower price point on Amazon
When looking at the average price of paid apps in the top 400, it’s interesting to see the range between the different app stores. Based on App Annie Store Stats data from April 10 2013, paid apps on average are priced lower on Amazon:

Amazon: $1.73iPhone: $2.21iPad: $3.39Google Play: $3.55

Discover what’s popular and trending on the Amazon Appstore with App Annie Store Stats, where you can study the top free, paid and new charts for every country and category.

Publish apps on Amazon Appstore?
Sign up for App Annie Analytics to track your apps’ sales, downloads, reviews and rankings, totally free.

Methodology & Data sources
1. Data for these figures based on App Annie Store Stats.

Number of apps per app store. Based on data from April 10 2013.Number of publishers per app store. Based on data from April 10 2013.Most downloaded free apps. Based on data from January 1 2013 to April 10 2013.Represents the top three free apps which had the most appearances in the US top 10, Overall category.Most downloaded paid apps. Based on data from January 1 2013 to April 10 2013. Represents the top three paid apps which had the most appearances in the US top 10, Overall category.Average USD price of paid apps in top 400. Based on data from April 10 2013 for US top 400, Overall category.

2. Data for these figures based on the following references:

Number of countries supported by Amazon Appstore: sourceNumber of countries supported by Google Play: sourceNumber of countries supposed by iOS App Store: source

3. Amazon Expands Global App Distribution

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App Annie for Amazon Launches from Beta Amid Global Expansion of Amazon Appstore

App Annie for Amazon Launches from Beta Amid Global Expansion of Amazon Appstore

22.5 percent of app developers publish on Amazon Appstore, according to new survey data from App Annie ?

SAN FRANCISCO and BEIJING, April 25, 2013 – App Annie, the industry leader in app store analytics and market intelligence for the global app economy, today announced the general availability of its free Amazon Appstore product suite to serve the rapidly growing Amazon developer community. With Amazon having just announced the expansion of its Amazon Appstore into 200 countries worldwide, App Annie’s launch from beta signals the availability of the most popular app store analytics suite for one of the world’s fastest growing digital stores.

In conjunction with the launch, App Annie released data from a survey of over 1,500 developers and an associated infographic to shed light on the Amazon Appstore’s adoption rate among app developers.

You can view the infographic here: blog.appannie.com/amazon-explore

The survey findings demonstrate developer commitment to the Amazon Appstore, the importance of its underlying Android operating system and the strength of the games category in terms of both the number of apps published and the percent of revenue generated:

Of the 22.5 percent of survey respondents publishing to the Amazon Appstore, 51 percent cited the ease of porting Android apps to the Amazon platform when asked why they publish to Amazon.56 percent of survey respondents publishing to the Amazon Appstore focus on games; 50 percent cite games as their leading Appstore revenue driver.

“The Amazon Appstore has experienced substantial growth since it first launched over two years ago, and we are excited to extend the same set of tools that our users currently rely on for iOS and Google Play to developers who want to capitalize on this promising new market,” said Bertrand Schmitt, CEO of App Annie. “While Amazon Appstore is the new kid on the block, we hear great things from developers about their ability to monetize from the store. Amazon’s announcement to expand to nearly 200 countries is significant for developers and signals Amazon’s ascent to one of the important global app stores.”

With the launch of App Annie’s free Store Stats and Analytics products for Amazon, publishers worldwide can take advantage of the most comprehensive analytics and market data available – gaining unmatched insights into this fast-growth marketplace.

App Annie for Amazon currently features the following two products:

Analytics for Amazon: App Annie’s free, cross-platform analytics service allows publishers to conveniently track all of their app’s commercial data. With App Annie’s unified dashboard, publishers can track downloads, revenues, rankings and international breakdowns in one place. And because the service is cross-platform, publishers can directly track their Amazon, iOS, Mac and Google Play apps side-by-side.Store Stats for Amazon: App Annie’s free ranking stats database delivers the entire Amazon Appstore rankings to users’ fingertips for monitoring, analysis and trend-spotting. Store Stats connects users with an array of data on Amazon apps, including daily ranks, historical ranking, category breakdown, country breakdown and chart movers. Combined, this data allows publishers to track their competitors and better understand the global market dynamics and industry trends.

The launch of App Annie for Amazon is the first in a series of product announcements expected from App Annie.? “We’ve made significant investments in our products this year, now supporting iOS, Mac, Google Play, Windows 8 and Amazon Appstore. Additionally, we will continue to launch more features and ensure App Annie customers always have the most advanced and easy-to-use app store analytics products on the market,” said Schmitt. “App Annie’s laser focus on the most commercially viable app stores for app publishers has allowed us to deliver the highest quality market data and analytics products in the industry.”

App Annie Analytics and Store Stats for Amazon Appstore are available for free at: http://www.appannie.com/amazon-app-analytics/

About App Annie
App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 85 percent of the Top 100 iOS publishers by worldwide revenues use its services, and more than 220,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking more downloads and revenues than any other app store market data company – to date, over 18 billion downloads and more than U.S. $2.8 billion in app store publisher revenues. App Annie is a privately held global company with offices in Beijing, San Francisco, London, Tokyo and Hong Kong. For more information, and to stay up to date on App Annie news, visit?www.appannie.com, check out our?blog?and follow?@AppAnnie?on Twitter.

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( Labels: Amazon, Annie, Appstore, Expansion, Global, Launches ) Read more